SHOPKO OPTICAL // WELL LOOK AT THAT

ShopKo was a Midwestern department store with major hometown love. They were staples in the community, but financial woes in 2019 forced them to file for bankruptcy. Oddly enough though, the one part of the store that was not just hanging on, but thriving, was the optical department. When they came to us with the challenge of spinning up a fresh brand that was still rooted in the tradition that their patients knew and loved, we crafted a new look to help ensure their next chapter would be 20/20.